Because style is so important to Koko Korver (owner and president), every Idea Co employee wears branded apparel both in the office and on job sites. And vehicle branding has given them what amounts to a fleet of rolling billboards.
Recently, Gibbons Peck built a website that expresses the brand on every page, presents The Idea Company value proposition, and uses automated marketing technology to create conversations with prospects. This, combined with sophisticated job software enables The Idea Company to communicate with customers from initial contact through job completion.
With the help of systemic SEO, automated marketing, social media, and several internet partners, The Idea Company employs a sophisticated, multi-prong approach to prospect acquisition and retention.