These are the students that excel at Spartanburg Methodist College. Where pressure is lowered. Where problems are identified and help provided. Where everyone gets a chance to participate-in academics, social life, extracurricular activities, arts, or sports.
The result is a student who-after two years at SMC-is ready to thrive at a place like Clemson, USC, UNC, or even Duke. In fact, students who spend two years at SMC typically outperform their peers who start out at a four-year institution.
In creating recruiting materials, Gibbons Peck built a package designed for these very kids (and their parents). The copy is strait forward and informative (frankly, focused toward the parents). The visual and tactile elements are designed to engage with kids' senses. Bright colors, engaging pictures, peel-off labels. And the hole in the middle made the view book perfect for twirling on a pencil!
So, when all the other books from the college fair went into a big shopping bag, SMC's was out and about...being twirled.