COLOR
low-key, simple hues in practical, highly-readable combinations, most common colors are navy blue & dark gray, or plum
SHAPE
symmetrical, strong, solid squares or rectanges, horizontal or classic circles, ovals, and crests
SOUND
mainstream music, direct, conversational voice, slightly formal, brisk
TEXTURE
common, functional, practical, dependable, and heavy
SMELL AND TASTE
subtle flavors common to business environment,