We got a thank you note today. Without going into a lot of details about why we received it, I just think thank you notes, when done right, really make an impression.

This note acknowledged our gesture. And then, the writer went on to tell us how our gesture fits so nicely with other parts of his life. Having tied these things together, the gentleman expressed thoughts about how our gesture, when combined with related parts of his life, would actually enhance his life.

Then, he complimented us on our work. And he said that he had appreciated our work for some time. And he thanked us again.

What a wonderful note. Based entirely on facts. Yet, expressing sincere feelings. Without sentimentality.

By the way, it was hand written. But you knew that.