WHAT WE THINK ABOUT WHAT YOU THINK ABOUT.
People laugh at the idea of branded smells, but smell is a great investment.
You canâ€™t edit smells. If thereâ€™s a smell in the room, youâ€™re gonna smell it.
Smell triggers emotional memory. Get a whiff of momâ€™s apple pieâ€”suddenly youâ€™re five years old.
And, smell is underexploited. In this visual world, your nose is the new frontier. Just smell Victoriaâ€™s Secretâ€¦Cadillacâ€¦Singapore Airlinesâ€¦ah yes!