WHAT WE THINK ABOUT WHAT YOU THINK ABOUT.
One thing seems to secure a bond like nothing elseâ€”sharing a secret.
We asked a vendor for some help the other day. She said she would help us, but that we couldnâ€™t tell anyone, or she would have to make the same deal for her other clients. Then she asked us for some insight into a specific issue, on which we have some special information.
We gave her the insight. But, of course, we did so on the condition that she not share the secret information with any of our competitors or their clients. She agreed.
Now we have a stronger relationship than ever with that vendor. She knows something about us that she canâ€™t tell. We know something about her that we canâ€™t tell. Weâ€™re kinda stuck with each other.
Wish I could say more. But, of course, itâ€™s very hush hush.