We've made an interesting discovery about web perusers. They like to look at people. We consider ourselves pretty ordinary looking people (with one or two exceptions). And we feel like some of our offerings, case studies, and insights are pretty unusual. Yet, the most viewed section of our web site is the people section. I guess we're just naturally social, and we like to look at each other...just like they said in ad school.

It's a conversation we sometimes have with technical clients. The temptation is to think that when you do something technical, that you are an exception to the whole people appeal thing. It's tempting to think that you need to show your technology, to think that technology people are interested in technology and don't care about looking at people. Well, we have not found that to be the case. In fact, our friends at AMAMCO Tool seem to be having great results with their people-oriented approach. And they're aerospace...technology...custom tooling...defense contractor types. If anyone is immune to people appeal it ought to be those guys. Not so.