WHAT WE THINK ABOUT WHAT YOU THINK ABOUT.
Back when my beloved Steelers were on their way to their fifth ring, back in 2005, I remember a couple of highlights. First, I remember that the franchise (Ben) went down with some injuries, as did our left tackle. We lost a whole bunch of games in the middle of the season. It looked like we had no chance to make the playoffs.
Then, they started playing like a world championship was a foregone conclusion. Ran the table the last five games. Won the Wild Card. Shocked the Colts in the dome. Sliced and diced on the Broncos. Then, with about a half dozen great plays (including a opposite side trap block by Alan Faneca that may have been the best block in Superbowl history) in the midst of a truly dreadful game, they came home with the ring.
And throughout the run, we just kept hearing the word, â€œloose.â€ â€œEveryone is loose because thereâ€™s nothing to lose.â€ â€œWeâ€™re playing loose, havinâ€™ fun out there.â€
Well, the other day we were having a concept session for a trade show thatâ€™s coming up. Trade shows are a lot of pressure, because you have a finite amount of time to achieve some pretty stiff goals in order to get an ROI from the show. I must admit that I was a little tense. And then, the whole thing shifted when, without warning, the conversation got a little bit â€œloose.â€
We talked about guerrilla tactics. We talked about generating buzz. We talked about helping people engage with us by having fun with our brand. As the day approaches, Iâ€™ll probably tell you more about it. But for now, suffice it to say, weâ€™re loose.