skip to main content

BLOG, BLOG,
BLOG ...

WHAT WE THINK ABOUT WHAT YOU THINK ABOUT.


Okay, you might say I'm getting carried away with this whole ukulele thing. But I think it's a rich vein. Here at the headquarters, we're always looking for shorthand ways of talking about personalities, styles, capabilities, aptitudes, and stuff like that. We talk about the quintessential/exceptional paradigm, in which greatness falls into one of two categories (Michael Jordan is quintessential, Dennis Rodman is exceptional). We have a whole alphabet soup of Meyers-Brigs and HBDI language (I am an INFP, quadrant B resistant, D-C...of course).

Well, I believe I have discovered a breakthrough in personality pidgin-holeing (pun intended). I call it the Jake/IZ continuum. The whole idea is that the extremes are represented by Jake, the totally awesome, rhythmically sophisticated, precise, accomplished virtuoso of the ukulele. IZ is the other extreme-the primitive, self taught, inventive, one-of-a-kind charismatic dynamo of the ukulele. With these as the ends of the rope, we can create a continuum. Zero is boring...right in the middle, not all that accomplished, not all that charismatic, but safe. A J10 would be extreme mastery and virtuosity (Mozart). A IZ10 would be an extreme innovator, driven by invention, spontaneity, and charisma (Jim Cary or Dexter Gordan, maybe).

As writers go, I would consider myself about a J8. I used to work with a savant named Terry Doyle, who talked in headlines. He would be like an IZ7 or IZ8-his stuff always worked, but he couldn't really tell you why or reconcile it to the strategy.

5 ways to focus your bank marketing budget. READ BLOG >

7 key points about "patient expectations" for healthcare branding. READ BLOG >

4 Hurdles for community bank marketers. READ BLOG >