We're getting ready to go to the ABA Marketing Conference. We've been putting materials together that we think might be of interest to bank marketers, that we think might get the attention of bank marketers, that we think might engage bank marketers in a fun way. We've also been talking a lot about our credentials and accomplishments, in a way that will help us present them to bankers-the old elevator speech exercise.

Bank-Marketer. Seems like an oxymoron, doesn't it. That's what makes this such a puzzle. And such a fun challenge. We've worked with a lot of bank marketers. The best of them are true marketers. AND true bankers.

I confess that I've never been in a room with 600 bank marketers. It'll be a blast. Us getting to know them. Them getting to know us.

Since we're kinda shy, we'll probably start by catching up with some of our old friends from Riverside Bank, LegacyTexas Bank, Palmetto Bank, and County Bank.