Acrimonious. Businesspeople killed "synergy." The food industry killed "pumpkin spice." Hipsters killed "curate." And now advertisers are here to claim one more victim-"artisan." There's technically nothing wrong with the word "artisan." It has lived for centuries as a perfectly reasonable noun. artisan: [ahr-tuh-zuh n] noun 1. a person skilled in an applied art; a craftsperson. 2. a person or company that makes a high-quality or distinctive product in small quantities, usually by hand or using traditional methods There's even a nice adjective variant of "artisan" called "artisanal." Bowls, cheese, bread-all can rightfully be described as "artisanal." So, why do advertisers…