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June 2009


Perfect!This morning I was remembering a section of Malcomb Gladwell's The Tipping Point about group dynamics. Honestly, I am not sufficiently motivated to look it up, so I am going from memory here. But I remember that the number seven was very significant. He talked about the fact that phone numbers were seven digits. Seems that people can memorize up to seven digits (or seven of anything else) without grouping or using mnemonics. Beyond seven, they have to have acronyms, mnemonic devices, visualization tricks, or groupings of sets containing seven or fewer. Seems to be a hardwired thing in our…


Old hands.

Last week we went over to Pittsboro Christian Village to shoot photographs for some brochures and a website. It's a pretty amazing place. The average age of the residents there is 85. We started the adventure with shots of a group of ladies grading Bible correspondence courses from inmates at prisons around North Carolina. They were in a room with windows on three sides, around a folding table, which was covered with test booklets, paper, pens, and, of course, Bibles. One lady was fresh off the mission field (after something like 60 years). They had Bibles with the covers worn…



VIvian and I went over to Easley yesterday, to call on a prospective client. Can't say who the prospect is, but I can tell you that it was great to be in Easley. There's just something about Easley. Back in the last century, when I moved here, I was under the impression that South Carolina was made up of the 60 sophisticates that worked with me at Henderson Advertising, and about 1.1 million toothless bubbas. But the longer I stayed, the more I realized that much of South Carolina was sophisticated (and perhaps that I was the bubba). Out of…


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