WHAT WE THINK ABOUT WHAT YOU THINK ABOUT.
As cool as Umpqua is, it must really grate on them that they don't have umpqua.com. To get the great and powerful umpqua, you have to enter four extra letters: umpquabank.com.
By the way, isn't fly fishing a beautiful sport. I mean just a little less boring than watching paint dry. But beautiful nevertheless.