WHAT WE THINK ABOUT WHAT YOU THINK ABOUT.
We just launched our new web site. Folks seem to like it. Check it out and see what you think. But thatâ€™s not what Iâ€™m blogging about today. Today, itâ€™s the value of traffic driving tactics.
For a long time, weâ€™ve been getting about 500 views a week. Since it was the old site, we didnâ€™t really worry too much about it. Then, last week, we sent an HTML email to a few hundred of our friends and relatives as part of our launch plan. We got 5000 views! Iâ€™m not a math guy, but I think thatâ€™s like a 1000% increase in traffic. If it were an intersection and not a web site, theyâ€™d have a traffic cop out there to prevent gridlock! And this week, at the halfway point, weâ€™re already at 800 (60% above our average), which I assume is a halo effect from the launch event. Weâ€™ll see how the week shakes out.
The old sales wisdom is, â€œdonâ€™t be afraid to ask for the order.â€ Well, I guess we have shown that if you want web traffic, ask for it!