WHAT WE THINK ABOUT WHAT YOU THINK ABOUT.
We just launched our new web site. Folks seem to like it. Check it out and see what you think. But that's not what I'm blogging about today. Today, it's the value of traffic driving tactics.
For a long time, we've been getting about 500 views a week. Since it was the old site, we didn't really worry too much about it. Then, last week, we sent an HTML email to a few hundred of our friends and relatives as part of our launch plan. We got 5000 views! I'm not a math guy, but I think that's like a 1000% increase in traffic. If it were an intersection and not a web site, they'd have a traffic cop out there to prevent gridlock! And this week, at the halfway point, we're already at 800 (60% above our average), which I assume is a halo effect from the launch event. We'll see how the week shakes out.
The old sales wisdom is, "don't be afraid to ask for the order." Well, I guess we have shown that if you want web traffic, ask for it!