5 ways to focus your bank marketing budget. C-level banking executives tend to be very focused on the idea of return on investment. This can complicate the lives of bank marketing executives, because a lot of what marketing does affects consumer behavior in an indirect, non-linear way, which makes it very hard to draw a one-to-one correlation between a marketing activity and a revenue-related outcome. Here are five considerations that might help you with your budgeting process-both in establishing an effective budget | plan, and in selling it up to the corner office. 1. Start with the bigger strategy. You…