Buying In >
by Rob Walker

Creating Customer Evangelists >
by Ben McConnell and Jackie Huba

Differentiate or Die: Survival in Our Era of Killer Competition >
by Jack Trout

EVEolution: The Eight Truths of Marketing to Women >
Faith Popcorn and Lys Marigold

it's not the BIG that eat the SMALL... it's the FAST that eat the SLOW >
by Jason Jennings and Laurence Haughton

Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts! >
by Jon Spoelstra

Ogilvy on Advertising >
by David Ogilvy

Practice What You Preach: What Managers Must Do To Create A High Achievement Culture >
by David H. Maister

Rocking the Ages: The Yankelovich Report on Generational Marketing >
by J. Walker Smith and Ann Clurman

Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services >
by Guy Kawasaki and Michele Moreno

The Anatomy of Buzz >
by Emanuel Rosen

The Art of War >
by Sun Tzu

The Ben Franklin Factor: Selling One to One >
by James C. Humes

The Tipping Point >
by Malcolm Gladwell

Truth, Lies, and Advertising: The Art of Account Planning >
by Jon Steel

Authenticity: What Consumers Really Want >
by James H. Gilmore and B. Joseph Pine II

Made to Stick >
by Chip Heath and Dan Heath

My Life in Advertising & Scientific Advertising >
by Claude C. Hopkins