Lovemarks: The Furture Beyond Brands >
by Kevin Roberts
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound >
Martin Lindstrom
Emotional Branding: How Successful Brands Gain the Irrational Edge >
by Daryl Travis
Brand Manners >
by Hamish Pringle and William Gordon
The Knowledge Advantage >
by Bernd Schmitt and Alex Simonson
Brand Slam: The Ultimate Hit in the Game of Marketing >
by Frank Delano
Corporate Image Management: A Marketing Discipline for the 21st Century >
by Stephen Howard
