When Datastream went public, they wanted to appeal to the world of finance, while maintaining their original image.

Gibbons | Peck:

• Saw this as a marketing opportunity for the company.
• Created an approach to financial data that was easy to understand.
• Used existing elements, mixed with a number of dramatic new illustrations, to save costs.

Results: The stock launched at 12 and went to 24 in the first day. Within the first year it split twice. The Gibbons | Peck approach to visual and verbal communication fueled the excitement.