A regional CPA firm wanted a new website to support their recruitment effort for prospective employees.

Gibbons | Peck:

• Produced a website that branched off of the company’s main website – representing the recruitment initiative in a way that was targeted to a younger audience, but was still distinctively Dixon Hughes.
• Featured several testimonials from the firm’s employees to put a human, personal face on the recruitment and employment process – befitting of their “PEOPLE Count” positioning line.
• Created a sign-up page for prospects to get into instant contact with recruiters.

Result: Dixon Hughes had more prospects respond favorably to the integrated campaign and had more candidates seek information about Dixon Hughes as a prospective employer than in previous years. The prospects were also more qualified, as the hired candidates had a higher average GPA than last year’s.