This client went undercover to catch on-the-job thieves.
Gibbons | Peck:
- Orchestrated a support campaign to remind workers that stealing from your employer is “stealing” indeed.
- Produced ads that featured stylized, close-up, black and white shots of symbolic visuals.
- Labeled on-the-job theft with bold headlines.
- Pulled it all together with the campaign line, “The Steal Industry is Booming.”
Results: The client enjoyed success with this program and expanded its market penetration.
