Smart consultants wanted to help smart businesses retain their smartest employees.

Gibbons | Peck:

• Created a series of business-to-business ads that underscored the high cost of employee turnover among top performers.
• Connected with readers through dramatic eye-to-eye contact with people symbolizing these top performers.
• Presented Smartwork | Network and its programs as the solution to high turnover among highly valued employees.

Results: Smartwork | Network reported an increase in client credibility and was offered a buy-out based on their branding materials.