A regional CPA firm wanted to create a buzz to attract the best and brightest new employee prospects at college campus recruiting events.

Gibbons | Peck:

• Developed and implemented a text messaging, email, and web-based campaign that reached hundreds of prospective employees and engaged them to join a permission-based marketing program.
• Created the promotion that increased participation in the text messaging program by offering prizes to randomly-selected winners.
• Researched results and analyzed the results to determine if the plan was working efficiently or if it could be tweaked for even better results.
• Launched a Dixon Hughes page on a popular social networking site to better reach the demographic in a more casual and relationship-based way.

Results: Dixon Hughes attracted the best prospect pool in the history of their company.