An established industrial services company wanted to sweep into new industries.

Gibbons | Peck:

• Created visual communications that gave the maintenance and janitorial company inroads beyond their primarily-textile heritage, into broader, highly-competitive commercial, institutional, and high-technology fields.
• Designed a competent-looking collateral package to reduce friction in the selling process by providing a highly-credible one-on-one selling tool that gave them credibility.
• Produced inexpensive, industry-specific inserts enabling the sales force to customize the package for each presentation.
• Included “Questions and Answers” inserts into the collateral packages that anticipated frequently asked questions, which created a sense that they understood the prospect’s business.

Result: Gibbons | Peck materials helped the client break into a range of industrial and commercial fields and expand regionally. The client has since expanded into areas such as technical staffing and engaged Gibbons | Peck to develop that brand as well.