Gibbons Peck launches new, high-performance website for The Peace Center

Gibbons | Peck:

• Developed a dynamic website for this regional performing arts center, with a scrolling showcase, so you can see the whole season in just a few seconds, and click to artist pages that are updated regularly to generate awareness, excitement, and return traffic.
• Incorporated video pop-ups, so you can see and hear samples of most artists, as you’re scrolling through the showcase.
• Built in a dynamic calendar that lets you click on a date and view all of the events on that date.
• Designed an easy, intuitive navigation bar, so you can get to any page on the site from the home page.
• Worked with NASA-trained engineers to provide a powerful content management system for maximum, hands-on, client updates.

Result: The Peace Center now has a high-energy branded web presence, where patrons can gather information, review upcoming shows, return frequently for current information about upcoming artists, and purchase tickets (very important since 80 percent of ticket sales are now online for most performing arts centers). The Peace Center site was launched concurrent with announcement of a new season. Within hours of launch, the site enjoyed a dramatic jump in traffic. The client anticipates that the site will be a powerful tool in generating ticket sales.