The region’s premier performing arts center wanted to reach their audience directly.

Gibbons | Peck:

• Developed a versatile design approach that worked in both printed media and HTML email.
• Produced a parallel HTML email for each major direct mail piece, to reach patrons via multiple media.
• Built a templated HTML program to reach key customers with special offers with a very short turnaround time

Results: A targeted, interactive message is delivered right into the inbox of tens of thousands of customers. With ticket purchasing only a click away, the majority of ticket sales are being made online now. And that percentage is still growing.