The region’s premier performing arts center wanted to reach their audience directly.
Gibbons | Peck:
- Developed a versatile design approach that worked in both printed media and HTML email.
- Produced a parallel HTML email for each major direct mail piece, to reach patrons via multiple media.
- Built a templated HTML program to reach key customers with special offers with a very short turnaround time
Results: A targeted, interactive message is delivered right into the inbox of tens of thousands of customers. With ticket purchasing only a click away, the majority of ticket sales are being made online now. And that percentage is still growing.