A non-profit performing arts venue wanted a media plan that was both “on demand” and “on target” while staying in budget.

Gibbons | Peck:

• Created relationships with both national and local media representatives to be able to position the venue in the most effective way.
• With a limited budget, achieved high reach for low cost.
• Managed media costs and maintained documentation for “demand billing,” which required precision and accuracy beyond many media outlets in a very limited amount of time.

Results: The Peace Center posted record years through a highly-effective media buying, promotional events, and promotions.