A local chapter of a national youth organization wanted to promote a special fundraising event.

Gibbons | Peck:

• Designed direct mail, posters, ads, and other marketing materials that promoted a two-day fundraising event to multiple audiences: corporate sponsors and community leaders as well as local schools and scouts.
• Conveyed a message consistent with the organization’s mission and values.
• Captured the attention of the target with striking and relevant images.

Result: The event was a success and many who attended have stated their increased interest in giving the organization their support. The organization used the brand parameters to pull out the concept in other materials for use in the future.