A charitable organization wanted to make the public aware of a tragic and unpublicized problem – abuse.

Gibbons | Peck:

• Created a campaign that conveyed an unforgettable message to the audience through the use of powerful imagery and simple, direct copy.
• Included print, television, and poster advertisements exposing the public to the message.
• Promoted an easily accessible communication channel – a telephone hotline – for victims, and friends and families of victims, to call and seek help.

Result: Increased awareness of this little known and hard-to believe problem in the Southeast.