A Christian school set out to evangelize its culture and standards in a way that spoke to multiple generations of students, graduates, and faculty.

Gibbons | Peck:

• Discovered the unique parent | teacher | student partnership that has defined the school’s culture for decades.
• Built a 360 degree sensory branding system to communicate the culture consistently, both internally and externally.
• Developed a “voice” and visual approach that tied the traditional, family-oriented culture to the school’s ultimate benefit -- academic achievement in a serious Christian environment.

Results: Branded materials increased the credibility of the recruiting effort, resulting in consistent growth, while maintaining the cultural traditions of the school.