A technical community college with more than 5,000 in enrollment wanted to learn more about their students, in hopes of better communicating with their target audience.

Gibbons | Peck:

• Created a web-based survey designed to cut through obvious conclusions and discover the fundamental reasons students attend Northeast State.
• Distributed the survey through a user-friendly web-based program for the widest audience possible and created a give-away program to encourage a high response rate.
• Analyzed the results to find the most common thread amongst responses and discover the school’s true differential advantage.

Results: The survey received a higher-than-average response rate and allowed Gibbons | Peck to formulate an effective strategy to be used in all future marketing efforts, which resulted in meeting their 5-year goal in one semester.