A regional technical community college wanted to differentiate itself from some nearby competition.

Gibbons | Peck:

• Discovered elements within the school – architecture, culture, environment – which set it apart from other educational institutions.
• Designed materials that translated the school’s unique cultural identity into a marketable advantage that spoke specifically to prospective students in the region.
• Created an advertising campaign featuring real students who have benefited from the educational environment at Northeast State. By using actual students, the ads cut through to the target audience in a more authentic way.

Result: Total enrollment at Northeast State rose 5.86% in the semester after the brochure was created and the ads started running.