A tool and die manufacturer wanted to drill into new segments of the manufacturing industry through a trade show initiative.

Gibbons | Peck:

• Created a trade show strategy to reach a maximum number of highly-qualified prospects at one time
• Developed a communication strategy specific to the aerospace | engineering | executive audience—focusing on technical superiority of product and resulting cost savings
• Created branded selling materials—a trade-show booth, sell sheets, case-study materials, media advertising, and an online presence
• Produced show-specific pop-ups for the website, online ads, and banners to draw traffic to the AMAMCO booth
• Set measures for success consistent with AMAMCO’s long-term sales objectives

Results: The initiative generated 15 highly-qualified leads—five of which will become revenue-generating clients—and helped AMAMCO break into new industries.