A regional healthcare system wanted a contagious new campaign to launch their revamped website.

Gibbons | Peck:

• Created an outdoor campaign that used simple, brightly colored, non-cluttered visuals to increase readability.
• Featured the website as the main headline—pushing the address as the one most important element to “take away” from the piece.
• Placed the campaign on important thoroughfares and in high-traffic locations to increase viewership.

Result: In the first two weeks of the campaign, visitors to the site increased by more than 13%. And people were not only visiting the site, they also became repeat visitors.