A flying peanut wanted to get on the air.

Gibbons | Peck:

• Designed a media relations program that put deep information in the hands of the media in an attractive and easy-to-use press kit.
• Promoted the client’s balloon pilot as an expert and set up appointments for media interviews—opening the initiative up to a host of publicity.
• Followed up continuously with local media and assisted them in getting information about our client, their product/brand, their balloon, or ballooning in general.

Result: Hundreds of “free” media mentions and photos—the kind of credible exposure you simply can’t buy.