A growing bank wanted to put its products and services on the internet with a branded website supporting their position – “a wide open range of possibilities.”

Gibbons | Peck:

• Used elements from our recent re-branding initiative with the bank – color palette, graphic elements, photography – to create a website that was clearly “LegacyTexas”.
• Underwent a methodical process of understanding the goals of bank leadership, analyzing the existing site and competitors’ sites, and developing new copy and visuals to create a site that was both cohesive and comprehensive.
• Collaborated with a web programming firm to build a functional website that was easily updateable, intuitive and easy to navigate.

Results: An increase of online traffic and customers – who became proud of their brand – not to mention a 195% increase in bank assets the year it launched.