A Dallas Bank needed to promote the strong relationships between commercial lenders and their business customers.

Gibbons | Peck:

• Developed a branded testimonial campaign featuring customers and lenders, in uniquely Dallas settings, under the big Texas sky.
• Used the trademark shooting style of Jamie Williams – the acclaimed rodeo photographer who shot all of the LegacyTexas brand photos.
• Wrote copy that was simple, friendly and direct, consistent with the LegacyTexas brand.

Results: LegacyTexas was able to project a consistent image in Dallas-area trade publications, which deepened brand equity and supported the idea of strong, Texas-style relationships. The bank had a 195% asset increase the year advertising launched.