LegacyTexas advertising positions the Texas banking institution tall in the saddle.

Gibbons | Peck:

• Created advertising that unifies the four business units – bank, mortgage, insurance, and title services – under a single brand structure for efficiencies and brand equity.
• Featured photography of actual cowboys at work near LegacyTexas’s North Dallas home. We commissioned award-winning rodeo and western photographer Jamie Williams to capture shots that are romantic, optimistic, authentic, and feature the big wide-open Texas sky.
• Wrote copy in a tone that says, “We want to help you,” and “We say what we mean and mean what we say.”

Result: People in North Texas now have a bank with a brand they can relate to and be proud of. The advertising sets consumer expectations consistent with the brand’s culture. And the advertising is able to promote tactical communications while building brand equity.