A Florida bank wanted to launch a new debit card program with an ad campaign that created buzz—and results.
Gibbons | Peck:
- Created a concept that explained and promoted the program in a clear, fun, Florida kind of way—with breezy copy, eye-popping color, and vibrant visuals.
- Applied the creative to a cohesive campaign spanning several media—print, radio, television, and web—in order to make the maximum impact during the launch period.
- Built an efficient media plan/buy that targeted the most desired demographic audience in several different selected markets.
Results: Within a month of launch, the program had generated 400% more debit card usage than the bank had planned for or expected.