A Florida bank wanted to increase mortgage transactions by offering a free home warranty with every mortgage.

Gibbons | Peck:

• Created a concept and script which presented the offer in a clear, engaging – and entertaining – manner.
• Leveraged relationships with a talented vendor to produce the radio spots to the highest professional standards while working on a limited budget.
• Devised a media buy to reach the target audience in the most efficient and cost-effective way possible.

Results: Riverside Bank received an immediate increase in mortgage sales.