A regional community bank wanted to turn their annual report into something more than a financial statement...

...a marketing piece that promoted the bank’s successful growth and marketing savvy to their shareholders and customers.

Gibbons | Peck:

• Announced to the region the strengths of the bank which – though small compared to National financial institutions – has grown to a billion dollar institution, branching out into new communities and introducing new products and services.
• Positioned the bank as an integral part of the community, based on its cultural values and strategic vision. The bank’s growth is tied directly to the community’s growth.
• Developed a color palette, typography, and page-design standards creating consistency across multiple quarters and years. So no matter which year, you know you’re looking at a Palmetto Bank annual report.

Result: These annual reports have received a Best of the Best award and several Certificates of Excellence during the annual ABA Marketing Network Advertising Awards Competition in the past six years.