Media Research
We are able to provide full research on all mediums applicable to the client products and services, and target audiences. The research process determines how, when, and where the client’s media budget can be best applied.

Media Planning
Gibbons | Peck develops our client’s media plans taking into consideration the medium, the time frame, the campaign budget, and the message salience.

Media Negotiations
Our media department has both the experience and the technology to negotiate aggressively for each campaign. Our media buying software and support hardware enables us to gather and analyze data efficiently and constructively.

Materials Trafficking
Gibbons | Peck has the capability to organize and submit multiple messages across numerous mediums within a client campaign. We monitor the accuracy and effectiveness of the scheduled advertising.

Advertising Posting and Recording
We are able to compare the vendor appraised value of a media purchase and post it to the actual media yield. (e.g. We purchase a program with a 5.4 rating, the show posts a 3.6. We ask the vendor to make up 1.8 in ratings.)

Media Repurposing and Crediting
Gibbons | Peck has the expertise and manpower to transition media dollars and campaign buys from one medium to another to maximize the client message and campaign objectives.

Competitive Media Gathering
We have the capability to analyze competitor spending on most mediums.

Advertorial
Gibbons | Peck develops media relationships in every market to increase the client’s visibility.

Promotion Building and Execution
Gibbons | Peck can develop specific promotional campaigns that increase a client’s product visibility in a concentrated time frame.

Vendor Representation
We field sales representative calls, messages, and emails so our clients don’t have to.

Sponsorship Evaluation (Media/Events)
We review media and event sponsorship opportunities to appraise the true value.

Invoice Matching and Resolution
Gibbons | Peck audits each vendor invoice to ensure that campaigns run accurately and billing is matched to the buy.

Monthly Expense Tracking
We strive to ensure media numbers are available, based on the clients needs. Expense tracking can be categorized by campaign, date, or medium.

Compensation
Compensation for media services takes into account such variables as: client budget, mediums used, labor, and timing.

Compensation might include:

• 15% commission on all media placed
• An hourly rate agreeable to both parties
• Fee per initiative (Promotions, New Media, PR, etc.)