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PEACE CENTER
FOR THE
PERFORMING ARTS

We’ve worked with The Peace Center over two decades, on more projects than we can count. Digital. Collateral. Broadcast and print advertising. Direct mail strategy. But one thing has always been consistent—excitement!

With The Peace Center, we began practically at the beginning. Gibbons Peck has worked with the performing arts center for two decades. And we've helped the brand evolve from its original "pure sophistication" brand to an excitement brand.


The place for everyone.

The curves, colors, and styles of the new brand have been applied to collateral materials, direct mail pieces, lobby signage, eblasts, and online elements, including the new website. The massive walls of glass that connect indoor and outdoor spaces around the lobby also provide for large-scale window graphics.

The brand continues to be the premier venue in the region for the world's finest performances and Broadway productions, as well as the home of Greenville's top performing arts organizations. However, the recent capital expansion provided a broader variety of meeting, performance, rehearsal, and educational spaces. This expansion provided the opportunity for The Peace Center to embody its role as the center of cultural life in Greenville, economic development asset, and architectural focal point of development along the Reedy River.

Beginning with the bold architectural statement, with its variety of indoor and outdoor venues, the brand is updated with elements that pick up the colors and textures of the place itself. Soaring glass walls and dramatic angles are reflected in transparent design elements. The colors of the brand pick up the sophistication of the new architecture. And consistent with the dramatic sight lines of the lobby, the re-envisoned brand looks for ways to be interactive.

The Peace Center for the Performing Arts is the jewel in the cultural crown of Upstate South Carolina. It’s architecturally significant concert hall, recital hall, and amphitheater host some of the world’s most celebrated artists, dance companies, orchestras, and theatrical performances. The five-acre campus serves as an anchor in Greenville’s nationally-recognized downtown, with its combination of historical buildings, new construction, and the park-like riverfront.

We’ve worked with The Peace Center over two decades, on more projects than we can count. Digital. Collateral. Broadcast and print advertising. Direct mail strategy. But one thing has always been consistent—excitement!