The brand continues to be the premier venue in the region for the world's finest performances and Broadway productions, as well as the home of Greenville's top performing arts organizations. However, the recent capital expansion provided a broader variety of meeting, performance, rehearsal, and educational spaces. This expansion provided the opportunity for The Peace Center to embody its role as the center of cultural life in Greenville, economic development asset, and architectural focal point of development along the Reedy River.
Beginning with the bold architectural statement, with its variety of indoor and outdoor venues, the brand is updated with elements that pick up the colors and textures of the place itself. Soaring glass walls and dramatic angles are reflected in transparent design elements. The colors of the brand pick up the sophistication of the new architecture. And consistent with the dramatic sight lines of the lobby, the re-envisoned brand looks for ways to be interactive.
The Peace Center for the Performing Arts is the jewel in the cultural
crown of Upstate South Carolina. It’s architecturally significant
concert hall, recital hall, and amphitheater
host some of the world’s most celebrated artists, dance companies,
orchestras, and theatrical performances. The five-acre campus serves as
an anchor in Greenville’s nationally-recognized downtown, with its
combination of historical buildings, new construction, and the park-like
We’ve worked with The Peace Center over two decades, on more projects
than we can count. Digital. Collateral. Broadcast and print advertising.
Direct mail strategy. But one thing has always been