Datastream was a fairly new company, with marketing materials primarily generated in-house. As is often the case, this led to inconsistent and redundant materials. The problem was aggravated by the fact that the sales strategy was primarily outbound phone sales. The sales representatives were always looking for materials to send their prospects. And they would frequently bundle whatever they could get (the full pop they called it), resulting in a hodgepodge of inconsistent and confusing information being sent to the client.