Research provided a strategic door we could drive a truck through. Clients said they didn’t care about size, as long as you were big enough; and they didn’t care about technology, as long as you were technological enough. But they did care about having someone they could call. This profile fit Crisp Hughes Evans, while their two regional competitors were promoting their size and advanced technology. Crisp Hughes Evans seized the opportunity, claiming the big enough, technological enough, and always there for you position.