Rare quality. Well done service.

The brand embodies everything you would expect from a big-city butcher. The new position underscores the differentiating elements of a real butcher versus a grocery store. The logo features “Mario,” a gregarious, welcoming figure. A rich color palette evokes the colors of spices and ingredients of a well-stocked kitchen. And the graphic elements and brand manners suggest a fun, busy, in-your-face attitude.