Bright. Bold. Beautiful. You.

BENETZ is a girl party. It’s unabashedly fuchsia. It’s a big, brassy, in-your-face, all-over-your-face, dramatic brand. Following the bordello theme, the interior features stark contrasts, with shocking elements like the oversized fuchsia lampshade over the checkout counter. The brand shape is a narrow-bottomed rhombus, bringing to mind the shape of a cartoon handbag. This fun shape is carried out in the primary packaging, a stand-up shopping bag, which gets packed with a bouquet of bright tissue paper. The type is oversized and packed tight.