The whimsical visuals and checkerboard pattern frame all brand communications in a way that immediately screams, “New York Butcher Shoppe.” The branded elements are designed to work in all store communications and tactical promotions…direct mail, outdoor, online, point-of-sale. It’s a brand that works well with the pragmatic nature of a New York butcher, the store-level employee knowledge and service, and the experience you can only get from your friendly neighborhood butcher.