Annual promotions revolve around a series of seasonal direct mail pieces, beginning with the annual “Season Brochure.” Each season is given its own look. And Gibbons | Peck is challenged to give each piece its look within the season. In addition to these collateral pieces, we produce a series of lobby posters to promote key shows throughout the season. In the high-energy performing arts environment, these bigger-than-life posters serve double duty as promotional tools and as décor. To support these pieces, we have developed an advertising template for each season, including both single-show and “strip-ad” formats.