The AMAMCO Tool web site uses Flash sparingly to create tool movement as you go from page to page, and to create high-interest pop-up elements as you mouse over certain areas. The site combines case studies and people stories, to communicate both the technical excellence and consultative character of AMAMCO Tool. The new site, in conjunction with a search engine optimization initiative, has generated a steady upward trend in traffic.

Concurrent with the web site, we developed an ad campaign with a similar branded look. Each ad tells a short case story, associated with a member of the AMAMCO Tool team.