The HomeTrust Banking Partnership is a group of independent community banks, working together by combining their resources to better serve the needs of their individual communities. Gibbons | Peck was selected to take their newly developed brand into the marketplace in the form of advertising and communication. HomeTrust had commissioned a new logo (based on rooftop graphics to represent the significance of home to the individuals, businesses and the community), and had made the decision to stay with its positioning line, “It’s just better here!”